Blog

Get the smartimpact team's comment and opinion on everything CRM and beyond.

Building on ‘engagement moments’

Building on ‘engagement moments’

28 September 2018 by Steve Sydee

We’ve recently been talking about membership engagement and how focusing on improving member engagement is the key to success for membership organisations. Read more

5 ways to transform your email marketing effectiveness

5 ways to transform your email marketing effectiveness

28 June 2018 by Becky Reid

A lot has changed since the first email was sent by Ray Tomlinson in 1971. Today, 196 billion emails are sent daily to 4.3 billion email accounts. With all that email traffic you’d be forgiven for thinking that your time would be better spent focusing on other communication channels to get your messages heard by your audiences. Read more

Trade association v professional body: spot the difference

Trade association v professional body: spot the difference

13 February 2018 by Naresh Raj

I was at an event recently and a fellow attendee questioned why speakers often assume that, when referring to a professional body, it is about individual membership as opposed to a corporate membership. People as opposed to companies. Read more

Make the right CRM choices pt 1

Make the right CRM choices pt 1

27 June 2017 by Charbel Abi-Maroun

It might sound like a sales pitch when a membership software provider writes or presents about choosing the best membership CRM provider & system for you, and sometimes it is. But not this time. It’s important that the supplier and membership organisation work closely together building on the right platform. Read more

Love Your Data

Love Your Data

10 January 2016 by Naresh Raj

According to a number of organisations (Gartner, IBM etc.) who have researched the CRM industry, only 20% of CRM implementations succeed in meeting their original objectives (thanks Pareto). Read more