Blog

Get the smartimpact team's comment and opinion on everything CRM and beyond.

Exploring Dynamics 365 for Talent

Exploring Dynamics 365 for Talent

13 December 2018 by Naresh Raj

Do you need an employee centric solution that takes your common HR functions and brings them together in a meaningful way for both your managers, HR staff and your prospective and current employees? Microsoft Dynamics 365 for Talent might be the answer for you. Read more

What should a fully integrated system include?

What should a fully integrated system include?

05 December 2018 by Naresh Raj

We hear about ‘system integration’ all the time but what does it mean exactly and what features should a fully integrated system include? Integrated systems can talk to each other and share data for the overall benefit of your organisation and members, whilst still allowing for all of them to be used separately if needed. Read more

Artificial Intelligence for Membership bodies

Artificial Intelligence for Membership bodies

12 October 2018 by Naresh Raj

We’ve covered a lot about CRM basics in membership recently, so we thought we’d look at some more advanced technology. One term you would have heard everywhere over the past few years is Artificial Intelligence (AI). So let's explore that... Read more

Why you should upgrade your Dynamics CRM to Dynamics 365

Why you should upgrade your Dynamics CRM to Dynamics 365

26 July 2018 by Naresh Raj

Microsoft Dynamics is the leading membership CRM among membership associations, with over 15% market share and rising. So, like many other membership organisations, you might be using Microsoft Dynamics CRM but are you getting all you can from it? Read more

The holy grail of system integration

The holy grail of system integration

26 March 2018 by Naresh Raj

One of the most popular buzzwords of the modern digital world is ‘integration’, particularly relating to business systems. But what does this mean in practical terms and why should we all be focusing on doing this? Read more

Trade association v professional body: spot the difference

Trade association v professional body: spot the difference

13 February 2018 by Naresh Raj

I was at an event recently and a fellow attendee questioned why speakers often assume that, when referring to a professional body, it is about individual membership as opposed to a corporate membership. People as opposed to companies. Read more

If you always do what you’ve always done...

If you always do what you’ve always done...

04 January 2018 by Naresh Raj

If you’ve been organising your events the same way you’ve always done it, it’s time for a change. I’m not talking about the type of events you run, necessarily, or the content or style of them. I’m referring to how you organise them - what systems and processes you have in place and where you invest most of your time and effort. Read more

Putting the ‘R’ into CRM

Putting the ‘R’ into CRM

08 December 2016 by Naresh Raj

Like many people nowadays, the nature of our jobs at smartimpact means we spend a fair amount of time sat at our desks hunched over a laptop. But it’s always good to get out and about, meet people to talk about association management software, and share best practice - putting the ‘R’ into CRM, if you like. Read more

Letting your CRM take the heat out of events

Letting your CRM take the heat out of events

11 April 2016 by Naresh Raj

Have you ever considered getting your CRM to manage more than just contact data? Ever wondered if it could manage your events? And I’m not talking about it just recording bookings or attendance fed in from a third party-system or your website CMS. Read more

Helping those who help others

Helping those who help others

26 February 2016 by Naresh Raj

One of our recent CRM implementations neatly showcases two key areas that we often talk about - system integration and data consolidation. Read more

Love Your Data

Love Your Data

10 January 2016 by Naresh Raj

According to a number of organisations (Gartner, IBM etc.) who have researched the CRM industry, only 20% of CRM implementations succeed in meeting their original objectives (thanks Pareto). Read more

Integration: the key to CRM implementation

Integration: the key to CRM implementation

03 January 2016 by Naresh Raj

The problem with a lack of integration When I refer to ‘integration’ I don’t just mean integration with your website or email platform; I am referring to all your business systems that process contact data, such as finance, purchase and sales. Read more

What’s so good about Microsoft Dynamics 2016?

What’s so good about Microsoft Dynamics 2016?

06 December 2015 by Naresh Raj

Microsoft has announced the next update of Dynamics is due out soon but just what’s so good about this major release and what does it mean for membership organisations? Read more

Is your organisation getting any (CRM) satisfaction?

Is your organisation getting any (CRM) satisfaction?

24 November 2015 by Naresh Raj

It seems that, whilst membership organisations are definitely making progress in adopting digital systems to better service members, there is still a way to go if the results of the recent Memberwise Harnessing the Web 2015 survey are anything to go by. Read more